When launching with Evvnt's revenue generating calendars,
there are certain marketing best practices we suggest.
You are live! Great job - now is the time to focus on promoting the calendar and, more specifically, growing your event submissions. We've taken the very best of our clients work and showcased it here so you can copy. Let's not re-invent the wheel... let's just go FASTER !!!
First step, Set Your Target...
Next, The Guide to Marketing Your Events Calendar!
Navigation & Linking - add the calendar links to your header and footers
- Digital Ads - Promote your new calendar on your website
- Content Widgets - add buttons or widgets to every page to increase event submissions
Email Marketing - send these items by emails to your network of venues and promoters
Social Media - let the world know about your new calendar, they want to know!
Direct Mail - contact the venues directly that want to share their events
Best Practice #1: Navigation & Linking
We suggest your event calendar goes live on your homepage. Adding the calendar to the main navigation allows your readers to find it easily and transact in the quickest, smoothest way possible. We want your site to be the best place to find and promote an event online and showcasing your quality calendar is the best way to remind readers to use it.
Adding a link to your footer helps as well! Links embedded in your footer linking to the Events Calendar and also posting 'Promote Your Event' links going directly to the submission URL.
Best Practice #2: Print Advertising (More)
We suggest running a print ad with a QR code that leads viewers to your calendar page. Ideally, this ad would be placed in print next to a weekly print calendar of events in your publication announcing your new calendar service.
Best Practice #2 (cont.): Reverse Publishing to Print with Automated Event Calendars (More)
Our automated reverse publishing to print service provides you with a perfectly laid out and beautifully designed weekly calendar that will be difficult for your readers to miss! Our print pages improve engagement with your online calendar, and has been shown to increase revenue earned from event marketing by 17%, based on a comparison of publishers on our platform that use our automated print pages and those that do not. Reach out today to discuss this option for your calendar!
Best Practice #3: Digital Ads - More
Digital ads are a key way to connect with event creators that are looking online at the places where events are shared.
Best Practice #4: Content Widgets - More
We suggest you add content specific widgets to relevant pages of your website. For example, place a widget of sports events on your sports page. The widget is easy to make to your specifications. The code can be instantly created and copied in your Editor CMS.
Best Practice #5: Email Marketing - More
We suggest you send out an email blast with a call to action "Promote your event" button included in the email. This pushes readers to submit their first event directly from your email. See examples here.
Best Practice #6: Social Media - More
We suggest you have a social media announcement on all your social sites. This is another great way to let your readers know you can now provide powerful event marketing for their events.
Marketing your event calendar effectively is the best way to ensure your readers know about your new event marketing offering and to drive organic sales quickly!
Best Practice #7: Direct Mail - More
You can also send out a letter to all your current event clients and potential event marketers in your area. Sometimes physical mail goes a long way in grabbing attention when an email can lost in a cluttered inbox. You can see the full sample letter here.
Best Practice #8: Run Your Own Events
If you have a ticketed event hosted by your media company then you have a great opportunity to see how Evvnt ticketing and marketing solutions works best for your clients. Reach out today to talk about first steps for running your ticketed event through your specific configurations.
Best Practice #9: Brand Advocates
Rome Sentinel recently started reverse printing events from their calendar. In the ad space for their print PDF they promote their Evvnt Coordinator, Tionna, for the community to contact for help promoting events!
Best Practice #10: Sales Pdf's