Go To Market Strategy

Weekly Evvnt Marketing Tips

• Is Evvnt on the menu? - Marketing Tips
• Watch your Footer! Do you have what you need? - Marketing Tips
• Let's Start June with a Bang! - Marketing Tips

Marketing Best Practice

• Top 10+ Guide to Marketing your Events Calendar

Target Setting - Revenue Generation

• Event Submissions = Revenue
• 5-point 'buy' strategy - Sell More!
• How to generate one million ($1m) dollars revenue in your first 12 months

Best Practice #1: Navigation & Linking

• Home Page Navigation - Greater Long Island
• Top & Side Navigation - Wenatchee World
• Side Rail Navigation - The Advocate
• Direct URL - Promote your add event form

Best Practice #2: Print Advertising

• Print Advertising - Community Outreach, Rome Sentinel
• Print Advertising - Rome Sentinel
• Full Page - Print Advert - The Island Now
• Print Advertising & Marketing - Bakersfield
• Events Calendar in Print - Drives more awareness

Best Practice #3: Digital Advertising

• Online Article- Southwest News Media
• Print & Digital Advertising - Cape May County Herald

Best Practice #4: Content Widgets

• Home Page - Baton Rouge
• Home Page - Austin360

Best Practice #5: Email Marketing

• Email Blast - Let Your Community Know About The Calendar
• Weekly Email - DataTransmission
• E-Blasts to Venues & Event Promoters

Best Practice #6: Social Media

• Sample Social Media Post- Greater Long Island

Best Practice #7: Direct Mail

• Direct Mail - Send a letter to your local venues