How It Works - Reverse Broadcasting to Radio - #RadioEvvnt

When an events calendar is run by a radio station, users can use our event submission form to feature their event on your site's calendar AND have it delivered to the DJ for on-air promotion in the days before the event is set to take place. Once setup, the completely automated process starts with event creators on your site and ends with your station earning revenue reading event details on-air.

Local radio stations can send event creators to their website where they can submit events and pay to be on the radio via our self-service platform. Each Local Events reel can be played 5 times between the day of submission to the day of the event, delivering affordable local events radio advertising.

• Check out this local station for a live example: 103.3 WVYB, The Vibe

How it Works

Premium events submitted to your calendar will be emailed directly to a radio station, DJ, or DJ Assistant that will read premium event submissions on live radio broadcasts. This will be a 'Pre Roll' advertisement followed by four events covered over fifteen seconds making up a 60 second advert and closing with a 'post roll' on how to get your events on the radio.

Your Site Settings should have the "Media Type" already set to "Radio". If not, you can edit the settings in the Editor CMS. Once "Radio" is set the CMS navigation bar will have an item named "Radio". This should already be set for your site, but if needed you can change it in the "Site Settings".

Radio Setup Process

To view current settings or make the initial setup, click on "Radio" in the Editor CMS navigation menu.

In the partner back office you have settings to manage the 'Radio' options:

• From the Radio section, click Edit Settings
• Select "Yes" to enable Radio
• Add email addresses for the DJ or producer who manages on-air content.
• Set the time of day you want the email of premium events to be sent.
• Set the lead time (time before event starts) to ensure you have time to promote the event over the radio before it takes place.
• Set a maximum lead time to include events more than just a few days/weeks away.
• Add a call to action to your email for the DJ to direct listeners to submit their events to your calendar. Example: "Discover events and promote your own events TODAY at 1033WVYB.com forward slash local-events."

Next Email Preview

Any events that fall within the set min/max lead times will display in the section labeled "Next Email Preview". The email will send on the set time, but there is an option to "Send Now" to test that the email is delivered to the intended recipient upon setup. The event information shown comes directly from the event except the last, bolded paragraph that is an important "call to action" that you can edit in the settings (see above).

Radio Events Calendar

Your radio station website will host your events calendar. This will automatically display events from the area that have already been posted to the most popular event listing and ticketing sites. More importantly, this calendar will prominently feature events submitted directly to your calendar and provide promoters with an option to buy airtime and event syndication with a few clicks, driving advertising sales via online self-service.

 Promote Your Event - Buy Online

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Add Radio to your service today and starting building audience and growing revenue.