Q&A for Selling Event Syndication into Your Market

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Q: Who should I target?

A: Target large events, high-value events and organizers who have lots of events! Examples of high value events would be conferences, festivals, and exhibitions. 

Q: How should I start the conversation? 

A: Demo or talk about someone similar. When you show someone the service for a similar event, they generally understand the value right away. If I organize a Food Festival in Atlanta and you show me results for another Food Festival in Atlanta, the demo is going to resonate.

Q: When should someone submit their event?

A: Lead-time is important! A big value driver in our service is the lead-time, you really want the event live for as long as possible. If it is in 3 days, they only have 3 days of listing visibility, whereas if you list an event for 3 months out, they are getting 3 months of exposure and traffic.

Q: What type of events are relevant for this service?

A: Be aware of the size of the market. The event industry is huge and Evvnt is relevant for every event which is open to new attendees, whether it is a festival, half-marathon, conference, exhibition, training event, wine tasting, theatre show, club night or exhibition, the service can and will help!

Q: What if they are already doing event marketing? 

A: Evvnt is a tool built to be used alongside your existing marketing mix. So we aren't competing with your email, social or AdWords strategy. Evvnt is just another tool which focuses on a new audience and growing attendance and the success of your events.