How to generate one million ($1m) dollars revenue in your first 12 months

Every newspaper wants to generate $1m dollars upwards in new business revenues from its fixed cost base in the first 12 months and this is how you do it.

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Define your premium package from featured, syndicated, print and voice and prepare your sales PDF - examples here

Step 1: Create a range of packages that offer the event premium services on subscription plans so tap in the various monthly budget in your local area.

• $150 - 'x' events per month - 12 months / subscription
• $250 - 'x' events per month - 12 months / subscription
• $500 - 'x' events per month - 12 months / subscription
• $1000 - 'x' events per month - 12 months / subscription

Step 2: Sell these packages on 12 months minimum monthly subscription contracts

Step 3: Allocate sales and marketing resource to achieve $12k in subscription revenue per month from the first month. Your options include dedicated and account sales reps directly selling and up-selling to supplied leads or key accounts.

Dedicated Sales

• 4 reps at $3k per month

Account Teams

• 12 reps at $1k per month
• 22 reps at $500 per month

Here is how the model compounds over 12 months.

Once you have your first million dollars, retention and continued sales is key to getting to your next milestone of $2m.

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Get in touch with the team today to activate your revenue potential!